On Monday, Subaru of America, Inc. announced an expansion of its Subaru Loves to Help® initiative. This winter, Subaru is teaming up with Operation Warm®, a national nonprofit that provides brand-new, high-quality clothing for children experiencing homelessness and other urgent need situations.
Of course, Subaru is no stranger to philanthropic endeavors such as these. In addition to Operation Warm, they’ve teamed with Meals on Wheels, the American Red Cross, and more. Read on for more on Subaru’s charitable past, and what they hope to achieve with Subaru Loves to Help’s latest partner.
Bringing the Love This February
February is Subaru Loves to Help month, in which Subaru will partner with Operation Warm to supply children in need with new coats, socks, and shoes. During the first year of the partnership, Subaru and its national retailers will organize donation events with nearby shelters and other support agencies.
Overall, their goal is to provide more than 150,000 kids with vital clothing. Subaru Loves to Help emphasizes that this not only fulfills a basic physical need, but it also has a significant impact on children’s emotional and mental well-being and development. No child should have to miss school due to a lack of appropriate clothing, and Subaru is committed to ensuring that no child will.
“Coats, shoes, and socks provide so much more than just physical warmth, and programs like this are giving kids in urgent need the relief and confidence to socialize and succeed,” said Grace Sica, Executive Director of Operation Warm. “Teaming up with Subaru, who clearly shares our values of community connection, allows us to bring warmth and confidence to even more children around the country than ever before.”
A History of Care
Subaru immediately becomes the largest automotive ally of Operation Warm with their new partnership. When you factor in past Subaru Loves to Help campaigns, they will have made a positive impact on the lives of over 750,000 children and adults in need.
But Subaru’s commitment to caring goes beyond one initiative. They have an active, donation-based partnership with Feeding America to help Meals on Wheels deliver meals to seniors. Likewise, they’re partners with the American Red Cross; this year alone they’ve helped deliver meals to over one and a half million people affected by disasters.
Get Involved Today
By clicking here, you can explore different ways you can get involved in Operation Warm’s campaign this winter. Remember that anything you can contribute, no matter how small, makes an impact on someone’s life.
In the meantime, Subaru of Macon is here to take care of you. Our Service Center of engineering experts is ready to address whatever your vehicle needs, from brake maintenance to new tires. Whether it’s by helping the world at large or putting you in the driver’s seat of the new Crosstrek, Subaru is committed to ensuring a happier, brighter tomorrow.
